I believe in authenticity, in growth that is real and measurable, and in placing optics over optical illusions.
I believe that building brand loyalty is infinitely more valuable than visibility alone, and most of all, I believe in people.
Let’s work together.
Copywriting & SEO Content Writing
Whether you’re marketing a product, an idea, informing stakeholders or seeking capital, your written communications should be well-researched, persuasive and crisp.
I provide expertly crafted, engaging work that is tailored to your specific strategic needs, and optimized to promote brand recognition.
Effective communication strategies are essential. They demand vision, research, planning, accuracy, and decisive action.
Your reputation is everything. I understand the importance of anticipating risks before they arise, and the work required to ensure that your brand prioritizes value over visibility.
SOCIAL MEDIA Writing and Brand Voice
Social media creates connections in real time, making strategic and targeted messaging indispensable to your brand.
From Twitter to Instagram and everything in between, my professional services ensure that your social platforms encourage authentic growth and engagement.
Established and ongoing client relationships are deeply rewarding. No matter the size of the operation, your brand is unique. When your specific voice is understood by a writer or strategist, it shows. You will see it in the quality content that is produced, and its authenticity will be felt by your audience. There is no better way to achieve this than by having a central source of trusted, targeted and consistent messaging.
Ongoing client relationships are foundational to my work, as they allow me to engage with content in a deeply purposeful and meaningful way. I look forward to working with you.
Are you unsure where your business is headed? Are you looking to restart, rebrand, or adapt your messaging in a changing world? A consultation may be the best option for you. My consulting services include a full audit of your current practices, website and digital presence, as well as a strategic plan that will help guide you through the changes needed to help your business grow.
Whether your business is brand new and you’re in need of strategic communications for the first time, or you’re an established company in a time of crisis, I can help.
What Sets Me Apart
I hold a graduate degree in communications and have years of writing experience under my belt.
With seven years of intensive study in my field, and over a decade of experience, I provide exceptionally clear, persuasive content that is designed to meet your needs and deliver results that get you noticed.
I am an expert in developing and implementing effective strategic communications for businesses in both the non-profit and private sectors.
I specialize in seamlessly integrating your established company culture with elevated brand messaging to create dynamic content that captures the attention of your audience.
ResearchI hold a specialization in research, and am certified in ethical practices involving human subjects by the Interagency Advisory Panel of Research Ethics.
No matter the scope of your project, my examination of the subject will be meticulously researched to bolster your brand reputation.
I enthusiastically recommend Rachel for any position. She is motivated, hard-working and deadline-oriented. Rachel is a talented writer; everything that she has created shows true craftsmanship and professionalism. Rachel is impressively intelligent and objectively brings a unique perspective to her work. She is armed with the knowledge, skills and resources to be an incredible asset to any company.Lauren Modery
I’m a small business owner with lots of different kinds of clients to make happy. I can honestly say I would not have been able to meet my client’s needs this year without Rachel’s help. She’s prompt and always meets deadlines. I am very lucky to have her as a resource for blogging and social posts. In a time of growth for my business, I couldn’t have kept up without her. Her work is solid. I highly recommend her for any project.Brooke McMillan